Dr. João Maurício Abreu dos Santos (17 September 1905 - 11 May 1969), medical doctor/practitioner; he completed his medical course at the University of Coimbra in 1935, and provided local health care and treatment to the Paulense residents, at a time where he was courted by many in the city of Funchal. He was memorialized for his local contribution to the local community with a statue in his honour in Serrado da Cruz.
Dr. João Maurício Batista Abreu dos Santos (9 April 1947 – 25 July 2002), medical doctor/surgeon; son of Dr. João Maurício Abreu dos Santos, he also followed his father into medicine, and likewise earned respect regionally for his contributions to the local population. His practice provided weekly consultation to the population, in addition to the communities in Calheta, including specifically Prazeres
António Coito, merchant; proprietor of one of the largest stores in Paul do Mar, who was also a dedicated musician, master of the Banda Municipal Paulense for many years and member of Paul do Mar choral;
João Correiro - an influential businessman, who had a store, responsible for mail delivery and a boat that made regularly shipments of people and goods to Funchal;
Vasco da Gama Rodrigues (27 January 1909 – 3 May 1991), poet; studied at the Funchal lyceum, until moving to Mozambique, before returning to Portugal, where he worked for the public administration, as tourist inspector at the age of 25, at the same time authoring several works of poetry, including: Os Atlantes (1961), As Três Taças(1972) and O Cristo das Nações (1995).