Sunday 1 May 2022

3.HOSPITALITY INDUSTRY in the 1800s and 1900s




But during the nineteenth century, two serious epidemics attacked Madeira vines, causing losses. In order to try and hold the international wine market of Madeira, they tried planting more resistant varieties, although of lower quality. The characteristic spaces for manufacturing, aging and storage of wine, which once proliferated, may still be found in some wineries. The memory of objects and contexts related to the wine sector is presented to us in institutions such as the Instituto do Vinho da Madeira, H.M. Borges and the Madeira Wine Company.

However throughout the nineteenth and twentieth centuries, Madeira flourished because of the birth of the tourism sector, quickly becoming a mandatory reference for the European aristocracy that set temporary residence here, attracted by the natural therapeutic qualities of the island. In the eighteenth and nineteenth centuries, Madeira stands out for its climate and therapeutic effects. As of the second half of the eighteenth century, Madeira becomes a resort of therapeutic ends, using the preventive qualities of its climate to cure tuberculosis.

In the nineteenth century, visitors to the island integrated four major groups: patients, travellers, tourists and scientists. Most visitors belonged to the moneyed aristocracy, with an endless list of aristocrats, princes, princesses and monarchs. Already during the seventeenth century, the increase of sea routes and interest in botany led to the introduction of new plants, which were acclimatized to the Island and enriched the gardens of homes and, in particular, of the estates which arose around the city.

The island’s mild climate, with a somewhat constant temperature all day round, and its weak daylight and annual temperature range, are attractive qualities to advertise Madeira as a recommended and highly sought after island. Madeira’s fame in the therapeutic tourism quickly spread throughout Europe and the island took advantage of the European instability of the time, where liberal wars block the access roads to health resorts of southern Italy and France. The maritime traffic to such areas, with English, German and Russian nationals, ends up being diverted to Madeira which, of course, has a very positive outcome.

Throughout the nineteenth century, Madeira witnessed the socialising of poets, writers, politicians and aristocrats. The island remained, for a long time, as the resting site for these patients. Nowadays, it is considered to be Europe’s first and main cure and convalescence resort. The increasingly assiduous presence of these patients, emphasized the need to create more supporting infrastructures: sanatoriums, lodging and agents who served as intermediaries between these outsiders and owners of such spaces.

Tourism, as we understand it today, was taking its first steps.
In Madeira, the main port and city no longer monopolized the attention of travellers: walks and horse rides enabled incursions to the inner part of the island. In the late 1840s the first steps were taken to create a set of supporting infrastructures within the island. However, it is only in 1887 that the first adequate network of inns, outside of Funchal, begin to appear. The presence of these units did not put an end to the traditional hospitality of existing homes and estates in Funchal, further south. As a result of a high demand for the season, there was a need to prepare guides for visitors. The first tourist guide of Madeira appeared in 1850 and focused on elements of history, geology, flora, fauna and customs of the island. Regarding hotel infrastructures, the British and the Germans were the first to launch the Madeiran hotel chain.

In the first half of the twentieth century attention focused on air transport.The opening to the world, via this route starts with the seaplanes, which began operating on 15th May 1949, with equipment of “Aquila Airways”. Subsequently, it is followed by Artop until 1958. During this period, 32,838 passengers disembarked on the island.

In 1960, the airport on the island of Porto Santo opens and the Madeira Archipelago now has a regular air service between the two islands for the first time. Previously, the connection between the two islands was done by boat, with the “Lisbonense” and “Cedros” Ferryboats.

In 1964, Madeira tourism gains greater projection, with the construction of the Santa Catarina Airport, with a 1,600-meters long runway. The new infrastructure allows aircrafts to operate on the island, benefiting from domestic, international and charter flights, managed to transport, at the time, large numbers of tourists.

NOTABLE PAULEIROS

Dr. João Maurício Abreu dos Santos (17 September 1905 - 11 May 1969), medical doctor/practitioner; he completed his medical course at the Un...